MarcomCentral

Streamlining Marketing and Sales Processes with HubSpot

Software Development 100 - 199 employees

Sales Hub | Marketing Hub

Client Overview

MarcomCentral helps valuable brands drive growth through their sales channels with an on-demand marketing platform that centralizes management of brand assets, allows effortless customization, and upholds brand standards.

Challenge

MarcomCentral needed to unify their sales and marketing efforts, particularly in building an integrated process to manage customer data and campaigns.

They required a migration from Pardot and Salesforce to HubSpot for a smoother workflow and enhanced efficiency.

Specific Issues

Migration for Partod and salesforce

Solution

On The Fuze managed the complete migration process from Pardot and Salesforce to HubSpot, ensuring seamless integration of their marketing and sales data.

Implementation Steps

Completed a full migration of marketing and sales data from Pardot and Salesforce to HubSpot.
Set up workflows and automations to handle lead management, email marketing, and customer engagement.
Customized the HubSpot platform to suit their specific sales and marketing needs.

Tools Used

Sales Hub: For managing sales data and improving sales processes.
Marketing Hub: To create and manage campaigns, workflows, and email marketing initiatives.

Conclusion

MarcomCentral now benefits from a fully integrated HubSpot platform, enabling them to manage both sales and marketing processes more effectively and improve overall operational efficiency.

CRM Implementation

"Tatiana is a total rockstar! She made our HubSpot setup process a breeze and was always there to help us out. Her knowledge and positive attitude really stood out, and she ensured everything went smoothly. We're super grateful for all her support and couldn't recommend her enough. Thank you, Tatiana, for your outstanding work."