Parasol Projects
Streamlining Art Project Management with HubSpot
Client Overview
Parasol offers expert production services to fully support your creative ideas and along with a portfolio of leased Pop Up Spaces for short-term rentals in the heart of New York City, we are a one-stop shop for our clients.
Challenge
Parasol Projects needed to streamline the management of their art projects, marketing campaigns, and customer interactions under one platform.
They faced challenges in organizing sales efforts and executing effective marketing campaigns simultaneously.
Specific Issues
- Marketing efforts
- Sales efforts
- Track traffic
- How do they get people to convert
- Want to manage mailing lists
- Assign customer personas to segment lists of contacts
- Nurturing leads
- Metrics
Solution
On The Fuze implemented HubSpot’s Sales and Marketing Hubs to improve the way Parasol Projects managed client relationships, tracked art project sales, and executed marketing initiatives.
Implementation Steps
- Integrated HubSpot’s CRM to centralize client data and track sales activities.
- Automated workflows to nurture leads and manage follow-ups.
- Set up marketing campaigns and reports to optimize performance and improve outreach.
Tools Used
- Sales Hub: For managing sales activities and tracking client relationships.
- Marketing Hub: To execute and automate marketing campaigns, including email marketing.
Conclusion
Successful onboarding into HubSpot
"OTF has been very helpful in setting up HubSpot for our business, migrating from another CRM tool is never easy but Maria Alejandra made that process seamless. She provided helpful tools, unique solutions and answered my questions. We are now all up and running! Thank you!"
Parasol Projects
