Vanguard Cleaning Systems
Improving Franchise Operations with HubSpot
Client Overview
Founded in 1984, the Vanguard Cleaning Systems® organization is built upon over 2,500 independently owned and operated franchised commercial cleaning businesses, which are licensed and supported by a network of more than 50 independent Area Franchise offices throughout North America. Vanguard® franchised commercial cleaning businesses service more than 15,000 businesses, healthcare companies, educational facilities, and non-profit organizations.
Challenge
Vanguard Cleaning Systems needed to streamline and automate their sales and marketing processes to better manage their franchise operations.
They faced difficulties in managing customer interactions and tracking sales across multiple franchise locations.
Specific Issues
- They needed help to track tickets, site visits, and customer satisfaction.
Solution
On The Fuze implemented HubSpot Sales and Marketing Hubs to centralize customer data, automate sales workflows, and optimize marketing campaigns for franchise operations.
Implementation Steps
- Set up HubSpot’s CRM to centralize customer data and manage interactions across franchises.
- Automated key sales processes to track leads, manage the pipeline, and ensure follow-ups.
- Developed marketing campaigns to improve customer acquisition and engagement.
Tools Used
- Sales Hub: For managing sales pipelines and automating follow-ups across franchises.
- Marketing Hub: To execute targeted marketing campaigns for customer acquisition and retention.
Conclusion
Daniela is the best
"My experience working with Daniela has been great, she has been so patient with our team as we started to work with this system and get it set up. She is very knowledgeable and willing to help in any way she can."
Widing C.
Vanguard Cleaning Systems
