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What is Breeze AI?
HubSpot Breeze AI is the company's own artificial intelligence that supports its entire customer platform. Its main goal is to offer a user-friendly AI solution that makes business operations simpler, faster, and more unified.
Breeze AI was officially introduced as a major product update at INBOUND 2024, HubSpot's yearly conference. This launch was a strategic move by HubSpot to further integrate AI into what they offer, giving users advanced tools to improve their marketing, sales, and customer service efforts. The introduction of Breeze AI highlights HubSpot's commitment to using cutting-edge technology to help businesses grow more effectively.
Breeze AI represents HubSpot's most advanced AI integration to date, designed to simplify complex business processes through automation and intelligence.
How does Breeze AI integrate with my HubSpot account?
Breeze AI is built directly into HubSpot and works seamlessly with CRM, marketing, sales, and service tools. Depending on your HubSpot subscription, you can access features like content creation, reporting, automation, and customer interactions.
Is HubSpot Breeze right for your business?
Before diving into features, let's see if Breeze AI is the right fit for your organization. HubSpot Breeze AI is designed to be a helpful tool for a wide range of users across different businesses.
Who benefits most from Breeze AI?
- Marketing professionals can leverage AI for content creation, campaign automation, and performance analysis
- Sales representatives can use AI to streamline prospecting, prioritize leads, and personalize outreach
- Customer service agents can utilize AI-powered chatbots and conversation intelligence to enhance support
- Content creators can expedite the content production process across various formats
- Operations teams can improve data management and workflow efficiency
When to consider Breeze AI
Consider implementing Breeze AI if your team:
- Spends excessive time on manual data entry
- Struggles to identify which leads deserve immediate attention
- Needs to scale content creation
- Wants to improve customer response times
- Is looking to make more data-driven decisions
Breeze AI Tools: CRM and AI Working Together for You
HubSpot's Breeze AI consists of three powerful components, each addressing specific business needs:
1. Breeze Copilot
Breeze Copilot is an AI assistant within HubSpot that helps with sales, marketing, and service tasks. It can find prospects, create content, automate tasks, summarize CRM records, and build workflows. You can chat with it like a colleague, and it uses your CRM data to provide personalized support. It's integrated into HubSpot, so you can access it from anywhere.
Head to our Copilot Overview to dive fully into its capabilities.
2. Breeze Agents
Breeze Agents are like a team of AI-powered experts within HubSpot, each specializing in automating specific tasks across different HubSpot hubs. These agents are designed to take care of work that would normally need human attention, giving you more time to focus on what really matters: escalating your business.
- Social Agent (for social posts): Creates and schedules social media content based on your brand voice
- Prospecting Agent (for sales outreach): Identifies potential leads and prepares personalized outreach
- Customer Agent (for chatflow responses): Handles routine customer inquiries through chat
- Content Agent (for blog posts, landing pages, podcasts, and case studies): Generates draft content aligned with your marketing strategy
Learn what these agents can do for you in depth, the subscription requirements to make use of this tool, and more in our Breeze Agents blog post.
3. Breeze Intelligence
Breeze Intelligence is a set of AI-driven features in HubSpot designed to enhance customer interactions, automate tasks, and improve decision-making. It helps businesses optimize their CRM processes by leveraging AI-powered insights, automation, and predictive analytics.
This tool requires credits to function. To understand how this credit system works and what plans you have available, read our Breeze Intelligence post.
Is Breeze AI available in all HubSpot plans?
It's important to highlight that Breeze availability may depend on your HubSpot subscription level. Some AI features may be exclusive to Professional and Enterprise plans. This is a breakdown of the subscription requirements to access HubSpot Breeze:
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Access & Pricing
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Copilot
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Available to all HubSpot customers.
No credit card required.
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Agents
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Customer Agents: Service Pro, Enterprise
Social Agents: Marketing Pro & Enterprise
Prospecting Agents: Sales Pro & Enterprise
Content Agent: Content Pro & Enterprise
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Intelligence
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Breeze Intelligence Plan
Depends on the selected HubSpot plan and the number of credits purchased.
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Getting Started with HubSpot Breeze
At this point you should already know if HubSpot AI will leverage your team's time and increase productivity. If your answer to using this tool is a yes, setting it up will be a breeze. Here is the step-by-step to get it up and running:
- From your HubSpot main page, go to the bottom and click the Breeze AI icon:
- Go to Overview. When you enter the Breeze section, you have three main areas to explore:
- Copilot: A virtual assistant that integrates across HubSpot to help automate tasks and assist users in real-time.
- Agents: Automates manual tasks, like prospecting, follow-ups, and data updates, to streamline workflows.
- Intelligence: Helps identify potential leads, analyze buyer intent, and enrich contact and company data.
- Some features will be grayed out, so for you to activate them, hover over the Launch button and click Opt-in on the pop-up.
- On this screen, click Join Beta on the feature you want to activate when you're ready.
- If the option is not visible, contact HubSpot Support to request removal from the beta program
Pro Tip: Start with one Breeze feature and master it before enabling additional capabilities. This approach allows your team to adapt gradually while maximizing the value of each tool.
How do I disable or adjust Breeze AI features?
According to a study made by the Pew Research Center, only 17% of the public in the US trust that AI can have a positive general impact.
If you are on the other side of this coin, these are the instructions to disable Breeze AI on your HubSpot:
- Navigate to the settings: Go to your HubSpot account settings and find the section for Breeze AI.
- Disable Features: Depending on the feature, you may have an option to disable it entirely, or you can adjust specific settings to limit its functionality.
- Leave the Beta Program (If Applicable): If you’re using Breeze AI in beta mode, you may have the option to opt out. Look for a "Leave Beta" option within the Breeze AI settings.
- If the option is not visible, contact HubSpot Support to request removal from the beta program
Can't find Breeze in your HubSpot?
There could be several reasons why Breeze AI is not showing up in your HubSpot account. Here are a few potential causes:
- Subscription Level: Breeze AI may only be available on specific HubSpot plans. Make sure your account has access to this feature.
- Feature Rollout: Breeze AI might not be rolled out to all users yet. Sometimes, new features are introduced gradually.
- User Permissions: Ensure that you have the proper permissions to access Breeze AI. Check with your HubSpot admin to confirm your access rights.
- Technical Issues: There could be a temporary technical issue or bug preventing the tool from showing. Try clearing your browser cache or accessing the tool on a different device or browser.
Beyond the Hype: Making Breeze AI Your Business Advantage
HubSpot's Breeze AI represents a significant advancement in making artificial intelligence accessible and practical for businesses of all sizes. By automating routine tasks, enhancing decision-making with data insights, and improving customer interactions, Breeze AI can help your team focus on strategic initiatives that drive growth.
Whether you're looking to streamline operations, enhance marketing efforts, or improve sales processes, Breeze AI offers tools that can adapt to your specific needs and scale with your business.
What's your experience? Have you tried any of the Breeze AI features? Share your experience in the comments below!
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