HubSpot recently launched Breeze, a powerful AI solution designed to transform business operations with an intuitive, user-friendly platform. Breeze enhances marketing, sales, and customer service functions—putting enterprise-level AI capabilities directly into workflows without requiring technical expertise.
In this article, we'll explore one of Breeze's main components: Breeze Intelligence.
Breeze Intelligence: Your Data's New Best Friend
Think of Breeze Intelligence as your personal data detective—constantly working behind the scenes to enhance customer interactions, automate tedious tasks, and improve your decision-making. It transforms your CRM processes by leveraging AI-powered insights, automation, and predictive analytics that would make even the most seasoned data analyst jealous.
Meet Your New Intelligence Arsenal
HubSpot's Breeze Intelligence offers three game-changing AI-powered tools that will transform how you interact with your data:
Data Enrichment: Say Goodbye to Manual Data Entry
This magical feature automatically enhances contact and company records with additional data, freeing you from the tedium of manual entry. It fills in those pesky missing details like industry, location, and company size, giving your data the quality boost it deserves. Depending on your enrichment settings, you can:
- Enrich contact and company data automatically for new records
- Manually enrich individual records or existing records in views and lists
- Continuously enrich existing records when new data becomes available
Pro Tip: Set up automatic enrichment for new records to ensure your database stays fresh and comprehensive from day one. This proactive approach saves countless hours of manual data entry and ensures your team always has the most up-to-date information.
Buyer Intent: Mind-Reading for Marketers and Sales Teams
Wouldn't it be nice to know exactly who's interested in your products? That's exactly what Buyer Intent does—it detects and analyzes behavioral signals to determine which prospects are actively researching solutions like yours, helping your sales teams focus on leads that are practically raising their hands for attention. Here's how it transforms your sales approach:
- Target Market Definition: Zero in on your ideal customers by setting specific intent criteria
- Website Visitor Tracking: Discover when high-value prospects visit your website (even before they fill out a form!)
- Automated Lead Routing: Let your workflows do the heavy lifting by automatically routing hot prospects to your sales team
Pro Tip: Combine Buyer Intent data with your marketing automation to create hyper-targeted campaigns for prospects showing high intent. This powerful combination can dramatically increase conversion rates and shorten your sales cycle.
Form Shortening: The Secret Weapon for Conversion Rates
Let's face it—nobody likes filling out long forms. Form Shortening pre-fills known information, reducing friction and making your prospects much happier. Instead of asking for name, company, and email for the thousandth time, it autofills what's already known, creating a smoother experience that converts. The conversion-boosting benefits include:
- Optimized forms based on known enrichment data—whether the visitor is in your Smart CRM or not
- Improved data accuracy with enrichment data
- Skyrocketing form conversions by removing unnecessary form fields
Pro Tip: Run an A/B test comparing your standard forms against shortened forms to see the difference in conversion rates. Most businesses see a 15-30% improvement in form completions when implementing this feature!
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Fueling Your Intelligence Engine: The Credit System
Breeze Intelligence runs on a straightforward credit-based system. Think of each credit as a little bit of AI magic—one credit is charged for each record enriched, whether done manually or in bulk.
Your credits power:
- Contact record enrichment
- Company record enrichment
- Adding new company records directly from intent
- Form conversions using Breeze Intelligence form shortening
Choose Your Intelligence Level
Recurring Subscription Options: Intelligence on Tap
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Plan
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Price
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Description
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100 Breeze Intelligence Credits
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$30/month
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Perfect for small teams just starting their AI journey. Add increments of 100 credits per month as needed.
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1,000 Breeze Intelligence Credits
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$150/month
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Ideal for growing businesses with moderate data needs. Scale up in increments of 1,000 credits per month.
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10,000 Breeze Intelligence Credits
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$700/month
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The power player option for data-driven enterprises. Expand in increments of 10,000 credits per month.
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One-Time Intelligence Boosts*
Need a data makeover? Available with any recurring subscription above, one-time credits let you enrich your contact and company records without depleting your monthly credits. Perfect for spring cleaning your database or preparing for a major campaign within 30 days of purchase.
- 1,000-5,000 credits: $200 per 1K credits
- 5,001-1 mil credits: $100 per 1K credits
*Credit pricing is tiered. As your purchase volume increases beyond tier thresholds, the corresponding tiered pricing applies to credits within each range.
Pro Tip: If you're planning a large database cleanup or migration, one-time credits are much more cost-effective than increasing your monthly subscription temporarily. Plan your big data projects carefully to maximize the 30-day window!
Smart Growth, No Surprises
If your data appetite exceeds your current tier, don't worry—your account automatically upgrades to match your usage for the remainder of your term, with a simple prorated charge. Your credit tier stays steady during your current term, even if usage dips, and you can adjust at renewal time by signing a new order form.
Remember: your enrichment capabilities depend on your Breeze Intelligence credits pack, so choose wisely!
Ready to Put Your CRM on Autopilot?
Imagine a world where your CRM practically manages itself—data stays fresh, hot leads get flagged automatically, and your forms convert like never before. That's the power of Breeze Intelligence.
Don't let valuable insights slip through your fingers while your competition races ahead with AI-powered tools. Contact us so we can help you set up this tool, and watch your team work smarter, faster, and more effectively.
What's your experience? Have you tried any of the Breeze AI features? Share your experience in the comments below!
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