HubSpot Onboarding Knowledge Base 

What is it?

The tracking code in HubSpot is customized for every individual HubSpot account, enabling the monitoring of website traffic. This code is automatically integrated into HubSpot blog pages, landing pages, and website pages. However, for any externally hosted pages that are not part of HubSpot, it becomes necessary to manually install the HubSpot tracking code in order to gather analytics data for those specific pages.

Learn more about how the tracking code allows you to track visitors to your website.

How to install it?

To install the tracking code, simply paste it before the closing </body> tag in the HTML code of each page on your website. Once the code is installed, you can proceed to verify the installation and troubleshoot any issues that may arise. Additionally, you may leverage content management systems or seek assistance from your developers to install the code across all pages, such as using a footer file that is referenced throughout the site. It's recommended to consult with your developers to explore the available options for implementing the code effectively.

For specific content management system users, refer to the relevant sections here.

What is it?

DomainKeys Identified Mail (DKIM) is an email authentication method that serves to identify and prevent the use of fraudulent sender addresses in email communications. By employing DKIM, the recipient can verify the legitimacy of an email originating from a particular domain, ensuring that it has been authorized by the domain owner. This protocol plays a crucial role in combating phishing attempts and reducing the prevalence of email spam.

How it works 

DKIM is primarily used to verify the identity of the sender. Its operation is straightforward: a unique signature or code is assigned to the email, typically in the email header. When the email reaches the recipient, their SMTP email server checks this signature and determines whether the email has truly been sent by the claimed sender.

Check this blog if you want to know more about DKIM authentication.

Similarities and differences between DKIM, DPF, and DMARC

Similarities:

• DKIM, SPF, and DMARC are email authentication protocols.

• All three are used to protect senders from potential identity spoofing by third parties.

• All three are used to protect recipients and help them identify senders, categorizing emails as legitimate or spam.

• All three rely on DNS for authentication.

Differences:

• DKIM is a method to validate whether the contents of an email have been tampered with and if they are trustworthy.

• SPF checks if emails come from a legitimate sender authorized by the domain owner.

• DMARC establishes policies in case an email fails SPF or DKIM checks, improving the effectiveness of both.

• While DKIM and SPF have been widely implemented, DMARC still has room to grow, especially in certain sectors.

What is it?

A subdomain name is an additional component appended to the start of a website's domain name, serving to segregate and structure content for specific purposes within a website, such as a blog or an online store. This distinction enables websites to effectively organize and manage distinct functionalities independently from the rest of the site.

What is it for?

Subdomains offer a straightforward way to streamline the organization of different functions within your website while simultaneously enhancing user access to these distinct features.

To learn more about subdomains, please visit the article here

Why use subdomains?

Subdomains serve as an excellent solution when your business possesses a substantial amount of content that would be challenging to manage within a single website. This organizational structure becomes particularly advantageous when running multiple large-scale recurring campaigns that require individual landing pages or when engaging in partnerships with other organizations, necessitating separate branding for specific projects. In essence, subdomains offer a practical approach to address relevant business needs by effectively segregating and managing content on your website, ensuring a streamlined and coherent user experience.

When to use subdomains?

There are several common scenarios where utilizing a subdomain is recommended for companies. These include:

• Support: Creating a dedicated subdomain for customer support resources and materials.

• Different Regions: Implementing subdomains to cater to specific regions or countries, providing localized content and services.

• Blog: Establishing a subdomain exclusively for hosting the company's blog, separating it from the main website.

• E-commerce Store: Utilizing a subdomain to operate an online store ensures efficient product and transaction management.

• Events: Creating a dedicated subdomain for organizing and promoting company events, allowing for targeted event-related content and functionality.

Companies can effectively manage distinct aspects of their operations by employing subdomains in these instances, enhancing organization, user experience, and targeted functionality.

How will it affect my current website?

Subdomains have distinct advantages and considerations. Firstly, subdomains do not share the authority derived from inbound links with the root domain, and vice versa. This means that link authority built for the main website may not benefit subdomains, and vice versa. Moreover, if both the main site and subdomain target the same keywords, they can end up competing against each other.

On the other hand, subdomains contribute to improved website navigation, enhancing the overall user experience and potentially leading to better engagement rates, thus positively impacting SEO. For large corporations with subdomains serving different purposes, operating as separate entities, subdomains can prove beneficial.

Learn more about the differences between subdomains and subdirectories and how they affect SEO here.